Mattel Hot Wheels cars revolutionized boys' toys in 1968 with an original line of super-fast, customized cars built for speed, power, performance and attitude. Now, more than 40 years later, Hot Wheels® is a global lifestyle brand that represents the coolest cars imaginable in scales from miniature to full-size.
Hot Wheels Elite is the Mattel brand devoted to replica car collectors and motor enthusiasts. This line-up faithfully reproduces in 1:18 and 1:43 scale the most famous and appreciated cars, each year adding new models. Distinct from the Hot Wheels® lines of vehicles, play sets and track sets, Mattel Hot Wheels Elite marks a new frontier for Mattel and confirms itself as one of the most appreciated producers among collectors.
Thanks to its excellence and close relationships with major licensors such as Ferrari, Lamborghini, Maserati and Warner Brothers, Mattel Hot Wheels Elite represents a fresh start in model cars, taking an extreme generational step forward. Through this new line, Mattel communicates passion and enthusiasm for cars and affirms the brand as a symbol of quality, innovation, technology and exclusivity.
Marrel Elite cars include synthetic rubber tires; authentic graphics and livery; high-quality exterior paint finishes; numerous photo-etched parts and, for the 1:18 scale, moving steering wheels; working wheels; seat belts; and opening doors, trunk and hood to reveal fully detailed engines and interiors!
Despite the niche market, our team strives to exceed limits and anticipate new trends by paying close attention to licensor values and standards. After the line is selected and the concepts created, the entire team works closely with licensors to obtain approvals, CAD data, technical drawings and detailed pictures of the cars, always keeping in mind authenticity and realistic detailing. Tooling models are created and go through several modifications to ensure quality will meet customer and licensor expectations. Models are then carefully translated into definitive and detailed deco masters. Engineers in Hong Kong ensure that final products match deco masters in respect to size, scale and authenticity. All of these steps and our attention to detail insure models are true masterpieces for collectors and cars enthusiasts!